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At Cell C we believe our success and the success of the communities around us go hand in hand. That's why we seek to uplift the lives of ordinary South Africans with our corporate social investment initiatives. These initiatives focus on Education, Entrepreneurial Development, HIV/Aids and gender equality. Together they are our investment in the future of South Africa. Take a Girl Child to Work DayTake a Girl Child to Work Day® 2012. SAVE THE DATE: Thursday, 31st May 2012 For one day every year Cell C encourages individuals and businesses in the private and public sector to host Grade 10-12 girl learners. By allowing girl children to experience the world of work firsthand, Cell C aims to show them the range of opportunities that await them in the job market, as well as provide them with positive role models. Read more... Maths, Science, Accounting & Technology (MSAT) ProjectThe MSAT project is a year-long intervention programme by Cell C, which provides tuition support in mathematics, physical science and accounting to grade 11 and 12 teachers and learners in 70 high schools in seven provinces. Over 2000 learners are in the project. Read more... Mobile Maths Learning ProjectCell C has partnered with Nokia in the Mobile Maths (MoMaths) programme, an initiative that uses mobile technology to extend the teaching and learning of mathematics beyond the classroom. Read more... Employee VolunteerismCell C encourages its employees to volunteer their support to selected charitable organisations and annual campaigns such as Casual Day, World Aids Day, as well as the 16 Days of Activism for no Violence against Women and Children. Read more...
Past Projects: The Durban Music SchoolSince 2003, Cell C has sponsored the Durban Music School - an institution committed to the development of musical talent and providing affordable education to young people from KwaZulu-Natal who wish to study music. Known for training musical prodigies, the school has gone from strength to strength. Read more... Career Choice ExpoWorking in co-operation with the Congress of Traditional Leaders of South Africa (CONTRALESA), Cell C started the Career Choice Expo in 2007 to extend the success of Take a Girl Child to Work Day® into rural areas. The project was targeted at Grade 9 to 12 boy and girl learners with limited access to information about available career opportunities. Read more... PinkDriveOver the past five years, Cell C has been making a difference in the lives of South African women affected by Breast Cancer through their PinkDrive initiative. This grassroots-level campaign targets the country's disadvantaged communities and brings aid and awareness. Read more... |

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South Africa has a shortage of skills across the board, but especially lacking are skills in science, engineering and technology. To study and qualify in the fields of science, engineering and technology requires excellent skills in mathematics and the sciences, subjects in which many of our learners do poorly. The MSAT project is a year-long intervention programme by Cell C, which provides subject tuition support in mathematics, physical science and accounting to grade 11-12 teachers and learners in 70 high schools within seven provinces. Over 2000 learners are in the project. The programme, facilitated by the Maths Centre, provides after-school and Saturday tuition to help learners develop higher competency and performance in these subjects. It focuses on intensifying the analytical and problem-solving skills of learners. Key aspects of the programme include:
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Cell C has partnered with Nokia in the Mobile Maths (MoMaths) programme, an initiative that uses mobile technology to extend the teaching and learning of mathematics beyond the classroom. It gives grade 10 learners in rural, urban and peri-urban areas, cost-effective access to interactive grade 10 mathematics curriculum via mobile phone. There are 15 000 grade 10 learners in the programme. MoMaths content is aligned to the national curriculum for mathematics and learners can work through short theory sections, or answer questions from a database of approximately 10,000 questions for Grade 10 maths, and receive immediate feedback on multiple choice practice exercises. Learners are able to compare their results with their classmates in school, learners in other provinces, and nationally. They can see if their topic scores improve as they repeatedly practice the exercises. |

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Cell C encourages its employees to volunteer their support to selected charitable organisations and annual campaigns such as Casual Day, World Aids Day, as well as the 16 Days of Activism for no Violence against Women and Children. Organisations that have benefited from Cell C employee volunteerism actions include Abraham Kriel Child Care, Coronation Centre for Mentally Impaired Children, Positive Heroes, Ann Harding Cheshire Home and Alma School for the Disabled. |

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Since 2003, Cell C has sponsored the Durban Music School - an institution committed to the development of musical talent and providing affordable education to young people from KwaZulu-Natal who wish to study music. Known for training musical prodigies, the school has gone from strength to strength. Located on Diakonia Avenue in central Durban, the school teaches the basics of music, how to read music, how to play musical intruments and music theory. to learners aged ten and up. Lessons are offered on diverse music genres including classical and jazz. Great effort is taken to cater for each student's musical preferences, and give each student the necessary personal attention. The majority of students come from disadvantaged family backgrounds and are funded through bursaries. In addition to its annual Christmas Concert, the school also holds the annual Cell C Street Festival, which has become a highlight of the Celebrate Durban initiative. Durban Music School can be contacted on 031 304 1001 or e-mail durbanmusicschool@iburst.co.za |

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The Career Choice Expo provided learners and educators with information on various careers, learning opportunities and financial resources available at various companies, government departments and institutions. The success of the project was largely due to the participation of its public and private sector partners and the numbers speak for themselves
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SAVE THE DATE: 31 MAY 2012
Cell C initiated the Take a Girl Child to Work Day® campaign in 2003 with the aim of exposing young girl learners to the “world of work” and the wide range of career opportunities, as well as giving them the opportunity to meet career role models. The campaign seeks to inspire girls to achieve their goals and ambitions and make them aware of the important role they can play in the South African economy.The campaign is in line with Goal number 3 of the Millennium Development Goals (MDG): “to promote gender equality and empower women”, and is a clear recognition of the crucial role women play in the development agenda. Targeted at girl learners in Grades 10 to 12, the Take a Girl Child to Work Day® recognises the need to provide girl children with the right opportunities to help them make informed decisions and to experience some sense of empowerment in the decisions that they make. Driven mainly through collaborative public-private partnerships, the campaign has the support and participation of many high profile South Africans in government, business, as well as the general public. Achievements to date:
It is critical that today’s young women and girls recognise their potential and capacity to drive and bring about positive change in their lives. A number of high profile South Africans participate as custodians of the campaign, using their standing in business, government and in the community to promote awareness of gender issues, the rights of girl children, as well as the benefits of encouraging girl children to acquire the right work skills to the economy and greater civil society. E-mail girlchild@cellc.co.zafor more information
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To keep the momentum of Take a Girl Child to Work Day® going throughout the year, Cell C has launched the following three initiatives: GirlAchiever Career Bootcamp In extending the impact of Take a Girl Child to Work Day® beyond the day, Cell C introduced the GirlAchiever Career Bootcamp, where 100 grade 10 to 12 girls get the opportunity to be part of an empowering three-day learning workshop. The camp focuses on subject choices, career opportunities, self-esteem, beauty and health. The aim is to help the girls consider their career options based on their subject choices and learn about resources available to help them to pursue their careers. The activities will address some of the personal issues and challenges faced by girl children and equip them with life skills that they need to succeed in schools and to be able to cope with challenges in their personal lives. Our wish for the girls who attend the boot camp is that they find direction about their choice of career, available career and study opportunities; to be inspired and encouraged in their dreams and ambitions, to be affirmed and to aspire to more than the conventional.
Social networks like Facebook are used to extend the reach of Bootcamp engage more young women in digital conversations about careers, study opportunities and health. Techno-Girl Entrepreneurship Cell C has partnered with the Department of Trade & Industry's Gender & Women Empowerment Unit in the Techno-Girl Entrepreneurship project, an initiative that extends the department’s participation in the annual Take a Girl Child to Work Day®, beyond just the day. The project aims “to encourage the young girls to contribute to the country’s economic development and growth by becoming creators of wealth and job opportunities”. The project targets 10 best schools from the previously disadvantaged communities. A team of ten learners is selected per school are selected to participate in the programme, adding to a total of 10 school teams and 100 learners. Teams are required to develop an entrepreneurial idea that uses technology to addresses pertinent issues and highlights social cognizance.
The 2011 Techno-Girl Entrepreneurship Challenge was held at eMalahleni, where 10 Mpumalanga rural high schools presenting their entrepreneurial business ideas. The Girl Child Bursary Fund The Girl Child Bursary Fund is an on-going fundraising initiative aimed at raising funds to enable qualifying girl learners from disadvantaged backgrounds to access tertiary education in commerce, science & technology. The bursary fund was launched in the form of an SMS campaign where members of the public could SMS the word “Girl” to 38060 and thereby donate R10 to the fund. Cell C pledged to match all the funds raised. We thank ABSA for the contribution of R200 000 to the Girl Child Bursary Fund. |

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How to participate for companies
NB: Cell C is offering the above option to the first 160 companies to register. (Option closed)
Informal partnership
How to participate for learners
Boy learners |

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Should you require any assistance or clarity on any issue relating to this project, please do not hesitate to contact us on the following numbers:
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Cell C has joined the fight against breast cancer with PinkDrive
Over the past five years, Cell C has been making a difference in the lives of South African women affected by Breast Cancerthrough their PinkDrive initiative. This grassroots-level campaign targets the country’s disadvantaged communities and brings aid and awareness. PinkDrive has managed to raise enough funds to launch two trucks which serve as mobile clinics. The twin trucks offer free breast cancer testing, educational drives and mammograms for the communities visited monthly. Since its inception, PinkDrive has tested 20 000 women for breast cancer – with an additional 40 000 educated on ways of detecting and treating the disease. The programme’s goal is to get more mobile clinics operating in every province. Find out how you can contribute towards PinkDrive achieving its goals by clicking on the ‘Donate & Save a woman’ navigation tab.
Donate & save a woman in need Make a difference ahead of Breast Cancer month by donating R10 towards PinkDrive’s life-saving initiative by texting ‘Breast’ to 38585; alternatively go to www.pinkdrive.co.za and click on the donate button to touch the lives of women living with the disease.
PinkDrive High Coffees at Protea Hotel PinkDrive invites you to its High Coffees event this October. Join other supporters in the fight against breast cancer for coffee and cake at participating Protea Hotels near you. Don’t just place your booking – go further, get your company, book-club and support group to attend … this way more people get to walk away with invaluable insights from this extraordinary initiative! For more information, please contact cecile@causemarketing.co.za
Truck Schedule
Find out when and where the PinkDrive mobile clinic trucks will be in your community. |











