Media Statement on behalf of Jose Dos Santos, Cell C CEO

When we at Cell C decided to join hands with Sun International to sponsor the Miss South Africa event, we did not expect to see the calibre of young ladies that came through the competition we did. And we at Cell C are immensely proud of all of them, but especially of our reigning Miss South Africa, Rolene Strauss, who last night took the crown of Miss World and will represent South Africa on the global stage.

The Miss South Africa sponsorship speaks to a key agenda for Cell C and that is the empowerment and upliftment of women. And Rolene’s aspirations and win in London epitomise that.

Her win compliments so many of the initiatives within our organisation, most notably our flagship Foundation project, the Cell C Take a Girl Child to Work Day®.

We have taken care to build all our sponsorship properties into our own fundamental principles of our brand campaign and identity. Believe, which we launched last year and made bigger and better this year with Believe and Make it #Epic, is at the heart of all our sponsorships.

Rolene’s win last night, combined with the epic win by the Blitzbokke at the Cell C Nelson Mandela Bay Sevens, is just the icing on the cake of this campaign for us. Both wins boost our brand and what we stand for as a company.

Rolene and the Blitzbokke have reminded South Africa that we have a lot to believe in.

I would like to take the opportunity to say thank you to Rolene for all the hard work she has put into this competition. And also the Blitzbokke for the concerted effort in their campaign so far.

Thank you for living your own Believe stories.

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