Cell C to offer free WhatsApp services
September 19, 2014
In a first for South African mobile customers, Cell C will be offering free WhatsApp to its customers.
“I have said before that we as mobile carriers have to embrace the over the top (OTT) players and partner with them to provide customers with added value,” said Cell C CEO Jose Dos Santos.
Cell C has been at the forefront of driving down the cost to communicate, and in partnerships like these, the company will take pole position in innovative value offerings.
“WhatsApp is one of the most popular OTT services on our network. We know that our customers are using it extensively to keep up with family and friends and we could not ignore the opportunity to add value,” said Dos Santos.
Instant messaging services, social media and VoIP services are the future of mobile communications and Cell C is committed to finding innovative ways to partner with these service providers to ensure our customers get the best value and an overall great communications experience.
From 19 October, WhatsApp usage will automatically be free to all existing and new contract customers. WhatsApp will also be free to all Prepaid customers on MegaBonus, which already offers customers three times the value of their recharge.
Cell C WhatsApp users will be able to send pictures, voice messages, videos and text messages via WhatsApp absolutely free of charge without incurring any data charges. Prepaid customers who are not yet on Cell C’s MegaBonus, can simply dial *108# to benefit from free WhatsApp – and triple their airtime value.
“WhatsApp is pleased to partner with Cell C as it presents this unique offering to users in South Africa. With over 600 million active users around the world, we remain focused on helping people communicate and stay connected in a way that has become a part of everyday life,” said Brian Acton, Co-Founder of WhatsApp.
“This is just the first step in the game; we have much more planned in the social media space. We are embracing these technologies to enrich our own customers’ lives. This is yet another reason to port your number and switch to the network that offers you the most innovative products and services in the market, if you are not already on Cell C,” said Dos Santos.
He added that the more customers that join the network, the longer the promotion will run. “What I can guarantee is that at the very least, Cell C customers on the relevant packages will not pay a cent to use WhatsApp this festive season,” concluded Dos Santos.