Cell C launches 50c per minute prepaid call rate

Cell C is reaffirming its commitment to providing the best value to its customers by taking a knife to its 66c promotional prepaid offering.

“We are exceptionally pleased to be able to continue to champion consumers’ right to affordable communication with the introduction of our new 50c per minute call tariff. It is really our way of thanking customers for taking up our offerings and a guarantee to them that we continue to fight for their best interests,” says Cell C CEO Jose Dos Santos.

Cell C will be introducing the unprecedented 50c per minute call rate on pure per second billing, proving that Cell C will continue to fight for incomparable value for all South African consumers.

“This rate cut comes off the back of an overwhelming response we have had from customers to the original offering of 66c. It is clear that many consumers continue to look for a no frills, simple and transparent voice offering with an exceptional rate. That’s exactly what we are giving them with our new 50c call rate,” says Dos Santos.

This promotional offer will be available from 25 July 2014 to 30 September 2014 from all Cell C franchise stores and prepaid partners. Existing customers can migrate to this tariff by dialling *147# or calling 141 from their Cell C cellphone.

Cell C will consider implementing this rate on a permanent basis once there is clarity regarding the Mobile Termination Rate Regulations.

The new 50c rate will have the same structure as the 66c product, and SupaCharge benefits will not apply. Additional bundles are available for customers looking to add data to this offering. Customers benefit from a rate of 15c/MB or lower when they load a data bundle by simply dialling *147# and selecting option 4.

“Cell C has led the industry in creating value for all consumers and will continue to blaze a trail in this regard,” says Dos Santos.

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