April 14, 2014

Campaign celebrates its 12th birthday on May 29 2014

Johannesburg - The Cell C Take a Girl Child to Work Day® campaign celebrates its 12th anniversary this year and will take place on Thursday, May 29. This year’s theme, “Dream, Believe, Achieve” aims to inspire girl learners that they have the power to dream their greatest dream and make it real.

Cell C Take a Girl Child to Work Day® is targeted at Grade 10 to 12 South African girl learners, giving them the opportunity to visit a place of work and to experience first-hand, the “world of work” and the various career opportunities available in the industry and within the public service sectors. More than 50 000 young people are expected to benefit this year as hundreds of companies around the country participate in this ground-breaking project.

Suzette van der Merwe, Managing Executive of the Cell C Foundation says: “Year-on-year we are humbled by the support we receive from private companies, public sector organisations and individuals. Anyone can become involved in the programme and make a difference in the life of a young woman – whether by opening the doors of their company, sharing their experience or making a cash donation towards bursaries for girl learners. By providing guidance and exposure to the workplace, we empower young women to pursue their dreams and ambitions and become more vibrant contributors to the economy and leading job creators for South Africa.”

The new Miss South Africa, Rolene Strauss, who is the Ambassador for the Cell C Take a Girl Child to Work Day® campaign, says she feels more than honoured to be the spokesperson for the brand. “I am passionate about women and South Africa. When the women of South Africa thrive, South Africa will thrive. I want to encourage young women to believe in their dreams, and their power to inspire, influence and lead.”

Deputy Minister of Women, Children and People with Disabilities, Mme Hendrietta Bogopane-Zulu, who spoke at the Cell C Take A Girl Child to Work Day® media launch, says this initiative offers wonderful opportunities for girls and young women to understand the different choices available to them when they leave school. “It expands their horizons, broadens their knowledge and begins to challenge the stereotypes instilled within our educational systems.”

Since the first launch in 2003, more than 2 300 companies and government departments have participated in the Cell C’s Take a Girl Child to Work Day®. By showing their support of Cell C’s call to action for the advancement of women, 620 000 girl learners have been exposed to a multitude of businesses and varied career and job opportunities. The project has found its most ardent support from the Presidency, which has hosted girl learners since the inaugural event, as well as being endorsed by the Department of Education.

Companies can host a group of girls on the day by registering on line at Or they can make a contribution towards the Girl Child Bursary Fund. Ten qualifying girls from previously disadvantaged backgrounds have been awarded bursaries to pursue Further Education and Training.

Simply SMS the word “GirlChild” to 14799 to make a R2 donation that Cell C will match. Companies who wish to make a donation towards the bursary fund can do so via direct deposit to The Cell C Foundation, Nedbank, Account No – 1068 435 305, Branch Number – 145 405 quoting GirlChild as reference.

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