WHAT IS AN MVNO?
An MVNO is a mobile virtual network operator. It uses the mobile network infrastructure provided by a mobile network operator like Cell C, but offers its own products and services, including billing and fulfilment on top of that network. So an MVNO does everything a mobile operator does, except running a network. Hence it is a "virtual" mobile network operator. Virgin Mobile, Mr Price Mobile, me&you Mobile and The Unlimited are MVNOs which use Cell C's network.
THE CELLULAR MARKET AND MVNO
The cellular market in South Africa is worth about R100bn/year. It's a big market, and there are a number of opportunities where operators can't necessarily serve customers as well as a MVNO could.
WHO IS IN CHARGE OF WHAT?
Cell C is currently the only mobile network operator in South Africa, who has opened their network to MVNO partner. We provide all the necessary support, expertise, infrastructure and platforms to allow MVNOs to operate.
As a Cell C MVNO partner, you own and manage the customer through targeted mobile product and service offerings under your brand that are tailored for your customers, based on your customer insights.
- You own the customer
- Services are offered under your brand
- You design and decide the tariffs
- Customer relation is managed by you
- You are in charge of marketing, distribution, customer insights and the customer relationship
- Cell C is in charge of the technical fulfilment, which can range from fully hosting the MVNO on our network
HOW DOES BECOMING AN MVNO BENEFIT THE PARTNER?
Becoming an MVNO is about leveraging and "mobilizing" your existing assets: your brand, your distribution, your customer base and your customer insights. Being an MVNO allows you to tap new sources of revenue and will improve your market share, your profit and your customer relations.
How do i get more information?