As a company we ascribe to a philosophy of compassion and kindness as the catalyst for real change. #CellCKindness is an ongoing movement where we perform random acts of kindness throughout the year. We provide short-term and immediate humanitarian aid to relieve crisis-stricken individuals, communities and animals. This is supported by Cell's Employee Volunteers.
In aid of World Kindness Day celebrated in November, Cell C Employee Volunteers engaged in various acts of kindness across the country. Kindness is part of the company's DNA and is a gesture of goodwill towards someone or something - it doesn't have to cost anything or much. What's important is that it's an act of expressing genuine care for another person. It's contagious and makes a bigger impact on our surroundings than we might think. Cell C Employee Volunteers volunteered a total of 341 hours and participated in 21 acts of kindness during #CellCKindness awareness month in November 2017.