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As a company we ascribe to a philosophy of compassion and kindness as the catalyst for real change. Kindness is a gesture of goodwill towards someone or something - it doesn't have to cost anything or much. What's important is that it's an act of expressing genuine care for another person. As such we perform random acts of kindness throughout the year by providing short-term and immediate humanitarian aid to relieve crisis-stricken individuals, communities and animals. This is supported by Cell C's Employee Volunteers.